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Part story, part toolbox: ideas on finding success and personal fulfillment in music.

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Terminally Online Creatives

The biggest difference in our approach to the internet between the early 2000s and now is the sense that the internet is the answer. Now we believe that the right posts will make you famous, rich, popular, meaningful, insert desired adjective here. Then we believed the internet was a tool - a way to share a glimpse of who you were in order to encourage the building of a deeper connection around the type of work you wanted to do.

Perhaps our experience being chronically online as creatives feels so frustrating because we’re aiming for the wrong thing. We’ve started aiming for likes and views, online revenue on each new platform that arrives. We adapt, parry, and adjust, spending hours and resources on doing that things that are adjacent to, but decidedly not, our art.

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